Think twice. Act once.
Build source-backed Marketing Strategy from alignment and analysis through objectives, strategic choices, programmes, and a 90-day operating plan.
Choose Marketing Strategy for business-wide direction.
Use this route when objectives compete, positioning is unclear, channels are multiplying, budgets lack a decision rule, or the team needs one plan that explains what matters and what does not.
Align the business before the activity.
Bring the commercial objective, offer, customer evidence, constraints, values, current performance, market context, and the decisions stakeholders need the strategy to support.
- Output · Marketing Alignment Brief
Assess what is working, weak, and missing.
Review performance, market, brand, segments, competitors, team capability, source quality, and the first material gap. Separate supported findings from assumptions.
- Output · Assess Marketing Strategy
Define what success changes.
Set the funnel logic, metric definitions, source systems, baselines, targets, time horizon, owners, reporting cadence, and decision rules that will govern programmes and review.
- Output · Objectives And KPI Plan
Make the choices that narrow the work.
Decide the ICP, positioning, buying journey, offer and pricing logic, proof, strategic trade-offs, and the alternatives the business will not pursue.
- Output · Marketing Strategy Canvas
Choose the programmes that earn priority.
Rank channels, map messages, select campaigns, identify likely owners, expose dependencies, set cadence, and name one useful measure for each programme.
- Output · Programme And Channel Portfolio
Fund the plan the team can run.
Turn selected programmes into a 90-day plan with budget, owners, resources, milestones, dependencies, KPI review, decision log, risks, improvement loop, and the next decision points.
- Output · Marketing Operating Plan And Budget
Carry an approved decision forward—where the path is supported.
Auldric can keep the decision connected to a saved output, brief, runbook, or proposed task set. Workspace tasks, workstreams, and connected execution remain separate states and are shown only where those paths are available and verified.
Build the plan from the business in front of you.
Bring the sources that explain the objective, customers, performance, market, constraints, and current choices, then prepare the workspace in Day 0.