Name the commercial change the team is trying to make and the decision now in front of it.
Day 0 onboarding
Hit the ground knowing.
Bring the sources you have. Auldric shows what is known, what is assumed, what is missing, and which strategic decision should come first.
Foundation
Onboarding, not a paid strategy product.
Day 0 prepares the workspace for source-backed work. It organises the material available, makes gaps and assumptions visible, and recommends the first decision route; it does not promise that every external source is connected, imported, or indexed.
Sources
Use the sources you have.
Use the documents, customer calls, notes, metrics, prior plans, research, and approved examples the team already trusts. Day 0 records the gaps instead of inventing the missing material.
Strategic foundation
Map the decisions behind the work.
Day 0 maps the current objective, audience, positioning, offer, proof, constraints, measures, and live question. Ready, partial, missing, and contradictory inputs stay distinct.
Record who the work is for, what is being offered, and what buying pressure is known.
Separate supported market choices and proof from provisional claims or missing evidence.
Keep operating limits, baselines, target definitions, source systems, and decision rules visible.
Identify the first decision that could materially change what the team should do next.
Evidence
Classify the evidence and gaps.
Every material claim should link to its evidence or carry the right warning. Thin evidence does not stop the work; it changes what Auldric can recommend and what the team needs to confirm.
The evidence is present and ready for review.
The direction is plausible but needs confirmation.
A missing answer could change the decision.
A useful pattern, clearly separated from fact.
Outputs
What Day 0 leaves behind.
Day 0 leaves a source inventory, a clear record of what is known and missing, open questions, and a recommended first workflow.
A record of the material currently available to the workspace and the state of each source.
A visible map of the objective, audience, positioning, offer, proof, constraints, and measures.
The unknowns and contradictions that could change the recommendation if resolved.
A reasoned choice between Marketing Strategy, GTM, or more discovery before specialist work.
Route
Choose the first workflow.
Choose Marketing Strategy for broader business direction or GTM for a market, offer, or launch decision. Each route shows which inputs are ready and which must be resolved.
Choose the workflow by the decision the team needs to make, not by a generic prompt.
Ready, partial, missing, and contradictory inputs remain visible inside the chosen route.
Use the governing strategy—or keep the missing decision explicit—before specialist work begins.
Start
Prepare the workspace.
Request access, bring the sources you trust, and start Day 0 when your workspace is approved.